Pretoria Business Online

Online Copywriting: Crafting perfect online copy for effective marketing and sales

The internet has changed the way people consume information. Today’s online reader is sceptical, impatient and easily distracted, which compels us to write in a way that is more concise and effective. With thousands of messages being delivered to consumers over multiple channels every day, it is vital that you make your brand stand out to both search engines and time-starved readers.

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.

Web copy may include, among its other objectives, the achievement of higher rankings in search engines. Known as “organic” search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.

While images and videos make an impact, great writing is what makes customers love a brand – and eventually make a purchase.

We create website content which is optimized for both search engines and humans. While applying the SEO concepts to web copywriting, we never lose focus of the end goal – conversion. Unlike writers who just stuff the web content with keywords and key phrases unnaturally, we create content that is appealing to your audience and gives you real results.

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